Since it can be done with paper and pencil this tool combines the best of both worlds it’s cheap and highly intuitive. The map has the ability to clearly represent all aspects of a collective project. In this post we will talk more about the concept the elements that are part of this instrument and the steps to develop your own influence map. Good reading! Index What is an influence map? What are the elements of an influence map? How to make an influence map? In what situations can it be useful? desktop version banner What is an influence map? In an entrepreneurship context the influence map is a visual resource that helps you study who your audience is how they relate to your brand and what influences them to make purchase and engagement decisions.
Changing the scale of production
In this sense those who draw the map can discover the real people also called interested parties who relate to a particular product service or content . and the influence between them. This helps Fiji Email List entrepreneurs direct strategies in order to win customers and achieve business goals. In addition the map involves people who are not those figures who directly purchase a product. If we are talking about a store that sells children’s products for example it is not exactly the child who will close the purchase.
Reducing the percentage of defects in production
However she is an influencer as she is able to encourage her parents about what she wants to gain. It is a premise similar to a current practice in entrepreneurship of using public figures such as singers USA Person players and digital influencers in marketing campaigns with the aim of encouraging other consumers to buy from the brand . or propagate it to people close to them. In this sense a well-executed influence map helps to identify people of interest who will actually close the deal who can influence and who recommends your product or service.