But “The ability to analyze coverage results and sort them bas on mentions. Channels. Languages and regions” . In order to obtain insights into the performance of each campaign. Of each line or each product launch by the brand. Is the real key to successful international growth. Case study isabel […]
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Isabel marant’s designer took advantage of it. This is why it is not enough to have complete mia coverage of the brand; we ne to go further and analyze the most important data. Thanks to launchmetrics reports. The isabel marant team was able to collect engagement data and cross-channel metrics […]
In fact. Their objective is to produce content capable of engaging and entertaining the existing audience. With a consequent shift from product-driven actions to actions that focus on consumers and which. Therefore. Will be guid in a more significant way by the influencers themselves. Where previously brands would have provid […]
Beatrice valli shar one of her video challenges on tik tok .In this period. The new social network has been the protagonist of many stories and posts by influencers. Always with the aim of sharing true and above all cheerful moments with which to engage its audience. The miv® generat […]
American sports brand is the basis of the data obtain in terms of miv®. €4.5m. And engagement (over 3 million). The voice split of the campaign offers us a clear picture of the importance represent by chiara ferragni’s influencer voice in the campaign. 91.8% of the total miv® comes from […]