This is important so that the reader feels connected with the message in the first few seconds. Finally even if in a simple way it adds a practical and easy-to-understand CTA. Spotify Like the vast majority of streaming services Spotify maps user behavior. On the platform in order to better understand listener needs by delivering content that is relevant to them. Therefore if you are in the habit of listening to a certain musical genre or artist. A regular basis the platform creates a playlist with all the news that might interest you.