Focus. on .ucating. nurturing and qualifying potential consumers to buy something. And then. as you probably already know. agencies. startups and companies focus. on marketing soon enter. this vein. and began to massify content production. In Brazil. this was l. by companies like Rock Content . who did a great job in .ucating the market on the importance of this strategy. Why invest in content marketing? Why invest in content marketing Conceptually. it all makes a lot of sense. But then we enter the business environment. After all. the businessman. whether Brazilian or not. wants money. Want results. And. invariably. in this type of context. he will ask himself: “so instead of promoting my product.
In other word how will this investment work
I ne. to create content for my client? But I want to sell to him. not .ucate him!” Okay. but then comes the time to remember the following information: 90% of people are out at the time of purchase. In other words. almost everyone who can buy from you doesn’t care about your product. But they are potential customers. And they have pains that your product can solve. So how to attract this group? Making content orient. towards pain and not towards solutions. In other words. how will this investment work? your company will produce this content focus. on the customer’s pain; the customer will find the content; he will notice your interest in Latest database helping; he will understand the pain; after understanding. she will realize that your company has the solution; and she becomes a potential client. Naturally. the process is not that simple.
And if you have the solution in question
The potential consumer will ne. to read several of your content (the qualification funnel is longer ). And sometimes he will also realize that his solution is not what is being sought. But in most cases. the scenario will be positive. Still in doubt? So think about the USA Person following: how many people search for: how to sleep better (a pain); and how many people search for: clonezepam (a solution). So it is. The audience for the first search is much larger. And if you have the solution in question. but don’t talk about the pain. your company will lose a large part of its sales potential. What is the expect. return? What is the expect. return Well. so far. we’ve been talking about sales. Create content to generate sales. But it’s not that simple. right? After all. I’m going to create a text. put it on my website and will it increase my sales? So easy? Certainly not. Content marketing is a discipline among several others. A gear.