Be careful with the short term

Therefore. the advertising routine can be relevant to generate indirect SEO returns. by increasing the visibility of the content and consequently attracting backlinks. Are you going to advertise? Be careful with the short term. Are you going to advertise? Be careful with the short term. Reaching the end of our text. you are convinc. that you will invest in Google Ads. Advertise on Google. Ideally. because it will combine the quick return and also the indirect possibilities of helping SEO. And here it is worth a warning. One of the great benefits of Google Ads. as well as other channels anchor. in advertising. is the quick return. You pay. show up and start getting visibility and sales. But this scenario carries the risk of building an addiction.

But in the long term it scales much more

The addiction of creating a dependency on this payment. Where your business places all visibility. traffic and leads in the hands of a third party channel – which only shows you because you pay. In other words. your company is not investing in itself. It is not improving the website. content and gaining reputation. She is paying others for this. And. in the long term. this creates the scenario that can be illustrat. in the graph below: Sponsor. links – evolution chart What this graph explains: your return (difference new data  between investment and sales) scales little in the long term; if you want to sell more. you will have to pay more; all your sales depend directly on your investment (there is no reputation gain).

Do not create a dependency on third-party

Now. if the logic is to invest in yourself . in your business. the graph is different (taking SEO as an example investment): SEO – evolution chart In this case. in the short term. your investment will not pay off . which makes perfect sense. After all. making an object move requires much more energy than keeping it moving. right? (Thanks. Newton). But in the long term it scales much more. and the return is exponential. What we’re trying to say here is: focus on your business . Invest in it. Do not create a dependency on third-party channels. Reconcile and prioritize consistency. In our field. work on SEO and advertise on Google in parallel. Focus on the short and long term at the same time. Investment in authority and sales in a coordinat. manner. And if you want to know how your business USA Person  can prosper with SEO. come talk to us! Content marketing: 10 mistakes to avoid and guarantee results Felipe Sobreira By Felipe Sobreira November 4.

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