It is used to ensure that the best opportunities are taken ICE Score understand advantage of, making contacts advance to the negotiation stages. This funnel or stages vary from one company to another, but follows a structure similar to the options below: Search Assessment Demonstration Proposal Closure Or Contact Identification of the need ICP evaluation Proposal Closure Distinguishing the phase in which the lead is in the journey helps us to create assertive communication and take correct actions. What is the difference between marketing and sales funnel? In general, we can say that the marketing funnel is responsible for capturing leads and qualifying them.

What is ICE Score

After identifying the potential of these contacts, they are marked as an opportunity and passed on to the sales team, which steps in with a series of initiatives aimed at conversion (sales). It is worth mentioning that this trajectory, like the funnel, is not linear, because the customer can take completely different paths. But even so, user interactions generate indicators Azerbaijan WhatsApp Number List that allow us to create strategies for each situation. Advantages of understanding the stages of the funnel. A well-structured sales process is what integrates the marketing and sales areas. With this flow designed, we can leverage the entire process and generate more business in less time.

Why is the ICE Score important for your company

Doing this, we have gains such as. Better predictability of results Increased use of opportunities Sales cycle optimization. Improvement of products and services. In addition, marketing and sales funnels are essential for having a good relationship with users, increasing the levels of satisfaction and approval of the company in the market. Being relevant is the watchword in Digital Marketing! Another interesting fact about funnels is that they bring a clearer view of the USA Person processes and help with the necessary adjustments, both in terms of supply and communication. Thus, there is a gain in productivity and efficiency. So, did you understand the differences between the sales and marketing funnels.