After all, consumers look for opportunities to make a good deal. Therefore, it is essential that a “request quote” button be present in all user actions at the time of navigation. That is, providing forms with an invitation to the quote request helps to capture the lead . In addition, you can work with a chatbot or contact via whatsapp for faster service. Address If your business has a physical workplace, add the address on the page. This is yet another action that helps build the customer’s trust. This happens because some consumers feel more secure knowing that there is a physical address where they can consult the company in person if they need to.

Plan your behavior on social networks

In addition, you can also receive clients for meetings and invite potential investors to visit the company’s headquarters. 8. CTA’s CTA’s (call to actions) are buttons and forms that indicate to the user an action for which the company has prepared to receive. They are created to help with the lead capture and audience conversion process. It is common to find CTAs like Brazil WhatsApp Number List Request a quote now Click here to learn more download for free Watch the video In general, they act to make the user trace an anticipated navigation path through the company. Ideally, there should be a call to action in the first scroll of the site. It is important to provide quote and contact CTAs on most pages of the institutional website, especially on product pages.

Understand the differences between Social Networks

All to induce and facilitate public action. Content Content has already become indispensable in companies’ online strategy. It is part of the digital marketing actions developed to highlight one company from the other in search engines and, consequently, in the market. Today, companies that bet on content have better results than those that do not. E-commerces, for example, started to adopt the strategy and saw their sales grow exponentially. This strategy is part USA Person of the Inbound Marketing techniques to attract website visits through personalized content designed directly for the target audience.