To use it, companies rely on Inbound Marketing techniques to attract customers and take them on a learning curve. Thus, they help them to cross the so-called Sales Funnel within a Purchase Journey. But maybe this is all too technical and you’re not here to learn about Inbound Marketing concepts. If you want to know more about this subject, you can download our Introduction to Inbound Marketing E-book for free and learn everything about the subject.How can content blogging help my website? Content blogs are used to generate authority in the market, make the company’s website appear at the top of search engines (Google) and, consequently, sell more.
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Below, we explain a little better the reasons why the blog is a great tool. These are the top 5 benefits of a content blog. 1- Generate authority for the company Blogs on institutional sites bring guidelines and subjects related to the company. By writing Dominican Republic WhatsApp Number List relevant content on such topics, the company demonstrates all its experience and tells the market that it really knows what it is talking about. This is an efficient way to generate authority for your business and become seen as a reference, which helps you sell more! But remember: to write good content, you need to know copywriting techniques.
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You also need to plan content focused on your personas and follow SEO guidelines . Improve positioning on Google Some of the evaluation criteria for page ranking in search engines are directly linked to the published content. The algorithms that index the pages USA Person evaluate the quality and relevance of the content of a website through some criteria: Use of keywords that explain the content Size of sentences in the text Content structure (use of subheadings, lists and images) Internal and external links Scannability.