TikTok is growing at lightning How to advertise speed as the preferred platform for millions of users. The social network has more than 800 million people actively interacting and creating content. Main reason why brands are starting to invest in advertising on TikTok. More people on the social network, more potential clients and more sales opportunities. In this post, I’m going to explain how to advertise on TikTok and why you should include it in your digital marketing strategy if you haven’t already. Let’s go there! You may also like: 23 Types of Advertising that exist and are used by companies What is Advertising on Linkedin and how does it work Examples Facebook Ads TutorialHow to Advertise on Facebook step by step [2021] Table of ContentsHide Advertising on TikTok.
They demand differentiated content
Advertising on TikTok: Yes or no? TikTok is a record-breaking social network, with about 800 million monthly users. Tik Tok was born in 2016 thanks to the company ByteDance and in less than 3 years it already had more than 800 million active users worldwide. The social network of generation Z and young people Although it has an company data audience of all ages, 66% of the users of this social network are under 30 years old . Furthermore, if we look at the so-called generation Z , we find that 40% of users are between 16 and 24 years old. At these ages there are very interesting types of consumers. It is undoubtedly an ideal way to connect with a young audience, and brands whose buyer personas identify with the younger generations are interested in investing in advertising on TikTok. Although it is a means of “fishing for clients” for companies.
Also important on Tiktok
They do not understand the silence of a spot or a message, but rather that the background music must be omnipresent. They also don’t want very long messages. In this social network, entertainment , naturalness and freedom of USA Person expression matter . The Tik Tok audience is quite demanding with the content and great debates arise in the comments of the posts. It is as if the users of this social network have different codes from the rest. They demand differentiated content . For this reason, many companies that barely have communication personnel need a community manager to provide experience. There are networks of professionals with sufficient experience, creativity and consumer knowledge to carry out these tasks. Organic content is also important on Tiktok and not just advertising. A specialist will be able to focus the campaigns in a way that converts and is capable of understanding users and generating content with engagement.
