Generation Y marketing is still getting a huge amount of attention due to age-based demographics. Original article taken from
Millennial Marketing Is So Last Year – How to Reach Generation Z It’s quite understandable why. It is this generation that has $ billion of human purchasing power. But if I know one thing about marketing it’s that success is directly related to constant evolution and development. If you limit yourself to a certain way of thinking or a set of marketing methods you will end up in stagnation.
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Indeed Generation Y will demand our attention for many years to come but it is also important to remember the presence of Generation – those people who were born after . picture- Rice. Dividing people into generations Generations They are growing up Czech Republic Mobile Number List and already have a significant impact. Why should you care about Generation Z Not so long ago this generation still wore diapers but everything has changed – they have grown quickly. Part of Generation Z is already in college and some of them are already part of the workforce of this or that country. They have already become consumers and currently have billion in purchasing power.
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By their spending will reach billion a very significant increase in such a short period of time. Another interesting and important fact is their overall impact on costs. In fact this generation affects billion of family spending. And that’s a lot picture- Rice. . of adults say that of family expenses are determined by their children Generation Z currently makes up percent of the USA Person total population and by they will make up percent of all consumers. Think about it for just a second. In a few short years nearly half of all consumers will be from this generation. When marketers see these stats it’s easy to see why they’re willing to dig the earth to meet the needs of this demographic.
