One policy change, one complaint, or one change to their algorithm can shut down your painstakingly built community. Making videos on your own platform step-by-step plan Your professional video strategy in 10 steps Don’t worry, you don’t have to ditch YouTube. It is a matter of using a video platform differently: for teasers. This is your Micronesia Email List strategy in ten steps: 1. Teasers on a free video platform Create short teaser videos of say 30 seconds and post them on your favorite free video platform. Refresh this channel regularly so that the algorithms continue. To rank you high and your audience is always surprised with new material. Short videos make it much more difficult for competitors to advertise.
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Work with call to actions to your site Entice visitors into the teaser to watch the real video on your site. You do this with words and images, and also with clickable overlays on the videos. Be sure to include the link to your site’s video page in the bio and in the description of each video. 3. Build your own video channel, on your own site Host your videos with a professional streaming provider. That is cheaper and more than from your own site. Place their video player on a special video page and build your own video channel. Where no one is tempted to watch videos other than yours, or click away to a video platform. 4. Provide uniform branding Professional video players can be fully adapted to your corporate identity.
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That is businesslike, instead of a generic player of a free video platform for consumers. 5. Refresh your content regularly Post new videos regularly. These don’t all have to be expensively produced videos. People also like impromptu demo videos, which you. Make with screen recording, or selfie videos where you share behind-the-scenes footage. Make a nice mix . 6. Promote your videos Even with a free video platform, simply posting videos is not enough. Share new videos via newsletters, and post teasers on social media, with links to your video page.
