Determine customer intent In the good old days strategy was closely tied to the words that people use to query search engines. The content had to be rich in high-performing keywords. The process didn’t get more complicated or deep so the search results were mostly clunky. The current search algorithms in search engines have become much more complicated. They can evaluate user intent with incredible accuracy. By understanding the intention of your ideal client you will move towards SEO by leaps and bounds. Most customers are in one of four phases awareness research decision or purchase. Their search queries reflect their intent. picture- Rice.
How to Get the Best MLM Leads Online
Sales Funnel Stages Awareness Research Decision and Purchase How can you know exactly the intentions of your customers The answer lies in the personas you have developed I hope you did. Everyone likes to be given a choice. Each persona can Ecuador Mobile Number List have their own intent – which is why it’s important to develop specific types of content for specific purposes. For example one of your personas may be primarily concerned with a good deal. Another priority might be speed – they want to get the product as quickly as possible.
MLM Leads Not Getting You Anywhere Why MLM Leaders Think So
Once you understand what customers want deliver it to them with engaging informative content optimized for engagement. Work through specific issues By giving your customers the information they need you increase your chances of a successful conversion. It’s important to understand the problems they’re trying to solve and how your products and USA Person services can help them. In the past it was important for a proper SEO strategy to saturate content with as many keywords as possible. But these days to be effective your content needs to be useful and relevant to people. Useful content solves customer problems concisely and effectively and those problems depend on each individual customer.
