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To achieve the marketing purpose there are different factors that play an important role in achieving its mission. In 1962, William Laser and Eugene J. Kelly proposed 3 indispensable factors of an organization in the Managerial Marketing text: Perspectives and Viewpoints Lithuania Email Address. And it is precisely on these […]

These are the facts that marketers, advertising and media specialists must master before starting this Tuesday: Microsoft eliminates one of the main streaming video platforms; the Hot Sale had record numbers in its 2020 edition… and more. Microsoft When the Redmond company announced the acquisition of Mixer in 2016, it […]

The world is still in the process of entering the ‘new normal’ and that implies that companies also resume activities with which it will be sought that people reactivate their consumption of products and services. Spain is one of the European countries that are at this stage and, among the […]

There are many changes that are already reaching companies given the number of days we have been under the new reality that the Covid-19 pandemic has imposed. These have arisen through the learning that has been acquired over time about consumers and their new behaviors, for example, we know that […]

A social media plan requires arduous performance, because according to figures from The Chartered Institute of Marketing, brands allocate around $ 98 billion worldwide each year to efforts related to this edge of marketing. This through digital marketing must be essential, in addition to the fact that the market is […]

These are the facts that marketers, advertising and media specialists must master before starting this Wednesday: Twitter recognizes a significant security breach; Facebook brings a new social app that can be of great help in marketing; Acer changes its scene and now introduced its own energy drink… and more. Twitter […]

The Digital Marketing is an adjunct strategy focusing on position a brand in the online world. It may not be easy for everyone, since the type of strategies here differ from the traditional ones due to the number of channels and methods. But once this area is mastered, you can […]

Choosing a CRM can be a complicated process for companies, especially if it is the first time they will do it, however, it has become an increasingly important action, as highlighted by Super Office , only in 2018 the general use of these platforms it went from 54 to 74 […]

To achieve the marketing purpose there are different factors that play an important role in achieving its mission. In 1962, William Laser and Eugene J. Kelly proposed 3 indispensable factors of an organization in the Managerial Marketing text: Perspectives and Viewpoints. And it is precisely on these that conventional marketing […]

These are the data that marketing, advertising and media specialists must master before starting this Thursday: BMW reported interesting movements in its management level for LATAM; Apple and an interesting new acquisition; Instagram has a new feature that will seek to cover the advance of Tikka … and more. BMW […]

The digital marketing along with the growth of internet searches have taken very important for some companies that have managed to implement a strategy. Let’s consider that today the most used search engine is Google, according to Statist , it registers 3.8 million searches per minute. Here comes the SEO […]

The crisis and the moment in which we are still without a doubt pose a complicated scenario for the marketing of companies, as you know, this area is one that sees its resources limited when problems arise. However, there are other considerations that are added and that if not taken […]

It is a fact that we are facing a crisis that is affecting all professionals in terms of employment. Given this, being well prepared and having the correct skills can be considered a good advantage to face problems and excel. In the case of marketing and advertising we know that […]

These are the facts that marketers, advertising and media specialists must master before starting this Friday: Google will pay publishers for the publication of certain content; the company behind Snapchat seeks to expand into Asia; Facebook and a change that should interest users … and more. Google The technology company […]

This June 28 comes the key day of the so-called LGBT + Pride Month as the already well-known parade is carried out in various cities of the world in commemoration of the events that occurred in Stonewall in 1969. However, as its name indicates, it is of an event that […]

And Facebook, Twitter, Snapchat, TikTok and company are beginning to worry about the decision that has just been made by one of the largest advertisers in the world: The Coca-Cola Company. On Friday, the Atlanta-based giant announced that it is pausing all digital advertising on social media platforms globally for […]

This year’s extraordinary conditions have made Pride Month more challenging than usual. According to DigiDay , the pandemic caused several brands to lose interest in the celebration, because they do not see a tangible benefit in participating. Something that, in data from Campaign , several experts warn will be harmful […]

These are the data that marketers, advertising and media specialists must master before starting this Monday: Amazon makes an investment that will advance it in a field of much interest from Google and Uber; Facebook faces a problem with its main advertisers and it is something that seems to continue […]

Over the years, data-based marketing has proven to be highly effective for companies, so much so that, for example, figures reported by the firm Marketing Evolution indicate that I could provide a return on investment of 5 to 8 times greater than the amount invested in the campaigns; However, there […]

Here are the facts that marketers, advertising and media must master before starting Tuesday: Microsoft is launching a digital marketing platform that will rival Google and Facebook; Speaking of Facebook, it launched new tools for creators and brands that specialists should pay attention to; Lulu lemon acquired a startup that […]

Recently, Google released the factors that the YouTube algorithm takes into account to track the search for a video: relevance, engagement and quality, are the three key factors that will allow a video to be located in the digital sea of ​​one of the most important content platforms in recent […]

The world changed drastically from the coronavirus pandemic and travel , as well as the habits of travelers, is also undergoing a revolution internally. That is why there is already talk of new trends in travel that will mark the future of tourism. Travelers will now impose new behaviors to […]

Both webinars and podcasts have become highly popular formats amid the isolation caused by the pandemic. Thousands of brands and companies have been given the task of leveraging them to promote the fulfillment of their objectives and there is the expectation that they will continue to be used as long […]

What had finally been announced is a reality: Facebook launches its dark mode for iOS and Android mobile screens , which helps the user not be so exposed to the light of the smart device and that it also saves energy, because in In the case of cell phones with […]

These are the facts that marketers, advertising and media specialists must master before starting this Wednesday: Spotify will now allow all songs to lyrics in real time; Facebook made a new change in its algorithm to prioritize original content; Netflix surprised by introducing a new chief marketing officer… and more. […]

We know that Netflix is one of the companies that knows how to skillfully handle its communication, marketing and public relations and the actions taken this week are a perfect example. This is due to the fact that, without being opportunistic and, on the contrary, projecting an image with empathy […]