How to Attract Local Clients: The Complete Guide to Local SEO. The Ultimate Guide to Social Media Marketing for Local Businesses. Beware of mispronunciation of your brand name. One of the main reasons personal assistants didn’t become instantly popular was inaccuracy in word recognition. Google has improved its recognition potential from . to over . Figure Rice. Improving the quality of word recognition In some situations getting the phonetically correct pronunciation of your brand name can be difficult. For example a Cortana voice search for the Bobby Brown brand did not return the desired results.
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Figure Rice. An example of poor brand name recognition But advertising and organic search show the right results. Figure Rice. Organic Google Brand Name Search However many commands are not accurately recognized. If your brand name is an acronym or a creative dictionary word then Google may not recognize it. A couple of years ago Google failed to Venezuela Mobile Number List correctly recognize the ESPN brand name. For brands whose names are not in English voice search is very problematic. Below are the results for .Show me the Yves Saint Laurent bags. using Siri. Figure Rice. Search results for the phrase .
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Show me the bags of Yves Saint Laurent. And here are the results on Cortana. Figure Rice. Search results for .Show me Yves Saint Laurent bags. on Cortana As you can see Siri didn’t do the job. At the moment there is no official way to solve this problem. Google has not yet created an application or website for brands to ensure proper recognition of phonetically complex names. While the machine learning algorithms that govern the work of personal assistants are looking for a solution to this problem you can investigate cases of mispronunciation of your USA Person brand names. Then test the .skewed. keywords. Conclusion Voice search and personal assistants represent both a new challenge and a new opportunity for marketers.
