Who really benefits from a free video platform? If the service is free, you are the product. But how effective is it really to have your entire video strategy dependent on such a platform? Who is actually pushing whom? Let’s take YouTube as an example. Here are their three goals: Attract visitors with your content Learning from your visitors and Mayotte Email List visitors. Advertisements Top 5 risks of a free video platform These are the five biggest risks of a free video platform for your online video strategy: 1. No control over your video material You grant the video platform and sometimes even all their users the right to modify and republish your video material. You then no longer have control over what happens to your images.
Does That Differ Per Channel
Read it in YouTube’s terms of service . You may be sharing business-critical information Video platforms learn more about your users and your reach than you do. They then use this knowledge to create profiles of your customers and your market. Do you really want to run the risk of this data falling into other hands? 3. They entice your Mayotte Email List In order to generate as many views as possible, your potential customers are tempted to watch other videos: on the same page, or at the end of the video. That’s not just your videos, but also those of your potential competitors. oops. 4. They pull viewers away from your site The assumption is that your online video channel on a video platform generates traffic to your site.
Differ Per Channel
But is that really so? If you offer their player on your site, they will entice your visitor at the end of the video to watch videos of possible competitors in your site or on their site. 5. Competitors can advertise around your videos If someone watches Mayotte Email List person is immediately interesting for your competitor to advertise on. So while someone is watching your company video, product video or demo video on their platform or on your website, the competitor can steal your potential customer. Advertising can only be turned off if you really manage to build a lot of reach. But then a new risk immediately arises: your entire community is in their hands, instead of you being able to communicate directly with your target group.