These long-form content types Latvia Email List the opportunity to share their expertise on a topic. And thereby become an authority in an area that is relevant to them. This is almost always related to a product or service that they sell. What should you pay attention to when writing a white paper? I share 4 mistakes to avoid. In an online world Latvia Email List overwhelmed by content , it is increasingly difficult to stand out with your. White paper, e-book, or any other form of content. There is a lot of competition, advertisements to draw attention to your content Latvia Email List and more expensive, attention spans are short and the quality of the different white papers differs quite a bit.
Out More Than The Competition
Here are four common mistakes when writing a white paper and how to easily avoid them. Mistake 1: An over-extended introduction with too much irrelevant information. An introduction by the founder , or head of marketing, in which the breast-beating begins and the reader is immediately presented with a text that is steeped in marketing tricks and a link has already been added here and there to the website of the writer/seller: don’t do it! Another common mistake is that the introduction is too extensive. The modern buyer is critical and you only have 8 to 12 seconds to grab attention, so a short and concise introduction is a must. Make sure that the reader can see at a glance that you understand their pain and have a solution for it.
Than The Competition
Highlight key points in a quote and bold key phrases to make them stand out. In short: make sure that you already make it clear to the reader that this white paper answers the questions they have. Also read: Distributing your white paper: 10 tips handy checklist Tip : Your goal when writing each sentence is to make sure you trigger the reader enough to read the next sentence . That makes sense, the late would say. So read your introduction again critically and delete unnecessary text. Too little use of visual elements A white paper with chunks of text and (almost) no visual elements: don’t do it. In addition, images can help to make complex subjects more understandable , which is not a bad idea with a more complex white paper.
